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        <title>In The Box : The Business of Live Entertainment</title>
        <description>Welcome to In The Box, the podcast about what's happening on the other side of the ticket booth window or "in the box", as they say.

Our show gives you the best information for running your live arts organization. We interview industry insiders from around the world and ask them for their best tips and wisdom for managing everything from small community theaters to the biggest venues on Broadway. Enjoy the show!
</description>
        <link>http://www.intheboxpodcast.com</link>
        <copyright>2007 Diversion Media, LLC</copyright>
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        <language>en</language>
        <lastBuildDate>Fri, 25 Jan 2008 08:15:00 -0700</lastBuildDate>
        <pubDate>Fri, 04 Apr 2008 08:14:52 -0700</pubDate>
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        <itunes:subtitle>Glenn Ross, Non-Profit Relationship Management expert and author of the Customer Service Experience blog on AllBusines.com, shares his wisdom on how to succesfully manage volunteers and donors. Hint: it ain't about the technology.</itunes:subtitle>
            <link>http://www.intheboxpodcast.com</link>

        <itunes:summary>
</itunes:summary>
        <itunes:category text="Arts">
		</itunes:category>
        <itunes:keywords>in, the, box, arts, music, theater, entertainment, live, marketing, business, maryann, devine, mike, rice, youtube, blog, podcast, slapcast, twitter</itunes:keywords>
        <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
        <itunes:owner>
            <itunes:email>keithm@gmail.com</itunes:email>
            <itunes:name>Keith Monaghan</itunes:name>
        </itunes:owner>
        <itunes:image href="http://www.intheboxpodcast.com/images/itunes.jpg" />
        <itunes:explicit>no</itunes:explicit>
		
		<item>
            <title>CRM for Non-Profits (It's the Relationship, Y'all)</title>
            <description>  	Glenn Ross, Non-Profit Relationship Management expert and author of the Customer Service Experience blog on AllBusines.com, shares his wisdom on how to succesfully manage volunteers and donors. Hint: it ain't about the technology. </description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/CRM_for_Non-Profits.mp3" length="20866662" type="audio/mpeg"  ></enclosure>
            <pubDate>Mon, 16 Jun 2008 08:09:10 -0700</pubDate>
            <itunes:subtitle>  	Glenn Ross, Non-Profit Relationship Management expert and author of the Customer Service Experience blog on AllBusines.com, shares his wisdom on how to succesfully manage volunteers and donors. Hint: it ain't about the technology. </itunes:subtitle>
            <itunes:summary>  	Glenn Ross, Non-Profit Relationship Management expert and author of the Customer Service Experience blog on AllBusines.com, shares his wisdom on how to succesfully manage volunteers and donors. Hint: it ain't about the technology. </itunes:summary>
            <itunes:duration>30:11</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, glenn, ross, crm, relationship, management, non, profit</itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
        
		<item>
            <title>Michael Rice of the Cool as Hell Theater Show</title>
            <description>  	Actor and director Michael Rice, host of the The Cool As Hell Theater Show, tells us about his favorite interviews, why actor Bill Irwin is so cool, and what it takes to get on the extremely popular podcast. </description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/In_The_Box_-_Cool_As_Hell_Theater_Show.mp3" length="20866662" type="audio/mpeg"  ></enclosure>
            <pubDate>Fri, 04 Apr 2008 08:09:10 -0700</pubDate>
            <itunes:subtitle>  	Actor and director Michael Rice, host of the The Cool As Hell Theater Show, tells us about his favorite interviews, why actor Bill Irwin is so cool, and what it takes to get on the extremely popular podcast. </itunes:subtitle>
            <itunes:summary>  	Actor and director Michael Rice, host of the The Cool As Hell Theater Show, tells us about his favorite interviews, why actor Bill Irwin is so cool, and what it takes to get on the extremely popular podcast. </itunes:summary>
            <itunes:duration>16:05</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, michael, rice, cool, hell, theater, bill, irwin</itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
		
		<item>
            <title>Blogs and Twitter and YouTube! Oh My!</title>
            <description>Arts marketing consultant Maryann Devine tells us how your organization can best use popular online tools like blogging, Twitter and YouTube to quickly (and affordably) create a lasting relationship with patrons.</description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/Blogs_and_Twitter_and_YouTube_Oh_My.mp3" length="20866662" type="audio/mpeg"  ></enclosure>
            <pubDate>Fri, 25 Jan 2008 08:09:10 -0700</pubDate>
            <itunes:subtitle>Arts marketing consultant Maryann Devine tells us how your organization can best use popular online tools like blogging, Twitter and YouTube to quickly (and affordably) create a lasting relationship with patrons.</itunes:subtitle>
            <itunes:summary>Arts marketing consultant Maryann Devine tells us how your organization can best use popular online tools like blogging, Twitter and YouTube to quickly (and affordably) create a lasting relationship with patrons.</itunes:summary>
            <itunes:duration>18:09</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, maryann, devine, marketing, youtube, blog, twitter</itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
		
		<item>
            <title>Being True to Your Organization's Vision</title>
            <description>WIlliam Byrnes, author of Management and the Arts, talks to us about everything from why you should engage both patrons and staff, to the web as a tool for the arts, illustrating that great management is being able to answer the hardest question of all: "Are we being true to our vision?"</description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/Being_True_to_Your_Organizations_Vision.mp3" length="20866662" type="audio/mpeg"  ></enclosure>
            <pubDate>Mon, 07 Jan 2008 08:09:10 -0700</pubDate>
            <itunes:subtitle>WIlliam Byrnes, author of Management and the Arts, talks to us about everything from why you should engage both patrons and staff, to the web as a tool for the arts, illustrating that great management is being able to answer the hardest question of all: "Are we being true to our vision?"</itunes:subtitle>
            <itunes:summary>WIlliam Byrnes, author of Management and the Arts, talks to us about everything from why you should engage both patrons and staff, to the web as a tool for the arts, illustrating that great management is  being able to answer the hardest question of all: "Are we being true to our vision?"</itunes:summary>
            <itunes:duration>40:45</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, william, byrnes, management,</itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
		
        <item>
            <title>Turning Data Into Audiences</title>
            <description>Tim Roberts, arts marketing consultant and co-author of Full House: Turning Data Into Audiences, explains why your customer database is more than just a bunch of numbers, it's the most valuable tool you have for understanding your patrons and creating lasting relationships with them.</description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/Turning_Data_Into_Audiences.mp3" length="20866662" type="audio/mpeg"  ></enclosure>
            <pubDate>Mon, 04 Dec 2007 08:09:10 -0700</pubDate>
            <itunes:subtitle>Tim Roberts, arts marketing consultant and co-author of Full House: Turning Data Into Audiences, explains why your customer database is more than just a bunch of numbers, it's the most valuable tool you have for understanding your patrons and creating lasting relationships with them.</itunes:subtitle>
            <itunes:summary>Tim Roberts, arts marketing consultant and co-author of Full House: Turning Data Into Audiences, explains why your customer database is more than just a bunch of numbers, it's the most valuable tool you have for understanding your patrons and creating lasting relationships with them.</itunes:summary>
            <itunes:duration>34:33</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, tim, roberts, management, marketing, database, </itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
      
		
		 <item>
            <title>How to Infuriate Your Community (and How to Make Them Love You Even More)</title>
            <description>Jim Volz, one of America's leading theater consultants and Backstage Magazine critic and columnist, talks about some sure fire ways to alienate the community that surrounds your organization (and ways to make them love you even more).</description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/How_to_Infuriate_Your_Community.mp3" length="20866662" type="audio/mpeg"  ></enclosure>
            <pubDate>Mon, 01 Oct 2007 08:09:10 -0700</pubDate>
            <itunes:subtitle>Jim Volz, one of America's leading theater consultants and Backstage Magazine critic and columnist, talks about some sure fire ways to alienate the community that surrounds your organization (and ways to make them love you even more).</itunes:subtitle>
            <itunes:summary>Jim Volz, one of America's leading theater consultants and Backstage Magazine critic and columnist, talks about some sure fire ways to alienate the community that surrounds your organization (and ways to make them love you even more).</itunes:summary>
            <itunes:duration>16:07</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, volz, management, marketing, community, </itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
		
		<item>
            <title>Getting the Most Out of Email Marketing for The Arts</title>
            <description>Eugene Carr, president of PatronMail, tells us what email marketing is all about, how your patrons really respond to it and how you can get the most out of your email marketing efforts.</description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/Eugene_Carr_on_Arts_Email_Marketing.mp3" length="20866662" type="audio/mpeg"  ></enclosure>
            <pubDate>Mon, 03 Sep 2007 08:09:10 -0700</pubDate>
            <itunes:subtitle>Eugene Carr, president of PatronMail, tells us what email marketing is all about, how your patrons really respond to it and how you can get the most out of your email marketing efforts.</itunes:subtitle>
            <itunes:summary>Eugene Carr, president of PatronMail, tells us what email marketing is all about, how your patrons really respond to it and how you can get the most out of your email marketing efforts.</itunes:summary>
            <itunes:duration>17:23</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, carr, email, marketing, patronmail, wired, culture</itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
		
		<item>
            <title>The Key to Great Arts Marketing? Understanding Your Patrons</title>
            <description>Author and marketing consultant Joann Scheff Bernstein shares the key to great arts marketing: understanding the minds of your patrons. Resident expert Jon Bailey tells us how venues are using the popular MySpace to market themselves. </description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/Arts_Marketing_Venues_on_MySpace.mp3" length="16557015" type="audio/mpeg"  ></enclosure>
            <pubDate>Sun, 06 Aug 2007 08:03:22 -0700</pubDate>
            <itunes:subtitle>Author and marketing consultant Joann Scheff Bernstein shares the key to great arts marketing: understanding the minds of your patrons. 
Resident expert Jon Bailey tells us how venues are using the popular MySpace to market themselves. </itunes:subtitle>
            <itunes:summary>Author and marketing consultant Joann Scheff Bernstein shares the key to great arts marketing: understanding the minds of your patrons.

Resident expert Jon Bailey tells us how venues are using the popular MySpace to market themselves. </itunes:summary>
            <itunes:duration>13:47</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, marketing, insights, scheff, bernstein, myspace</itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
        </item>
		
		<item>
            <title>Talent Buying at World Cafe Live, Walk-Up Ticket Sales</title>
            <description>Join us for an enlightening conversation with Karl Mullen, talent buyer for critically acclaimed music venue World Cafe Live in Philadelphia.

Then former box office manager Jon Bailey gives us some tips on managing those last minute walk-up crowds.</description>
            <link>http://www.intheboxpodcast.com</link>
            <enclosure url="http://www.intheboxpodcast.com/audio/Talent_Buying_Walk_Up_Crowds.mp3" length="21957181" type="audio/mpeg"  ></enclosure>
            <pubDate>Sun, 02 Jul 2007 07:52:47 -0700</pubDate>
            <itunes:subtitle>Join us for an enlightening conversation with Karl Mullen, talent buyer for critically acclaimed music venue World Cafe Live in Philadelphia.
Then former box office manager Jon Bailey gives us some tips on managing those last minute walk-up crowds. </itunes:subtitle>
            <itunes:summary>Join us for an enlightening conversation with Karl Mullen, talent buyer for critically acclaimed music venue World Cafe Live in Philadelphia.

Then former box office manager Jon Bailey gives us some tips on managing those last minute walk-up crowds. </itunes:summary>
            <itunes:duration>18:17</itunes:duration>
            <itunes:keywords>in, the, box, arts, business, marketing, mullen, world, cafe, live, talent, buying, box, office</itunes:keywords>
            <itunes:author>In The Box : The Business of Live Entertainment</itunes:author>
            <itunes:explicit>no</itunes:explicit>
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